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Franklin added illustrations, something that London printers had not attempted. Franklin was the first to utilize logos, which were early symbols that announced such services as opticians by displaying golden spectacles. Franklin taught advertisers that the use of detail was important in marketing their products. Some advertisements ran for 10 20 lines, including color, names, varieties, and sizes of the goods that were offered. The printing press made books more widely available. Aldus Manutius developed the book structure that became the foundation of western publication design. This era of graphic design is called Humanist or Old Style. Additionally, William Caxton, England's first printer produced religious books, but had trouble selling them. He discovered the use of leftover pages and used them to announce the books and post them on church doors. This practice was termed "squis" or "pin up" posters, in approximately 1612, becoming the first form of print advertising in Europe. The term Siquis came from the Roman era when public notices were posted stating "if anybody.

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A vehicle wrap is a quick, cost effective way to redefine a brand or launch a new product.

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He showed his prowess by running an ad in his General Magazine and the Historical Chronicle of British Plantations in America the precursor to the Saturday Evening Post that stressed the benefits offered by a stove he invented, named called the Pennsylvania Fireplace.

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" Chanel loved the wearing styles of the Scottish, and inspired by this she created her first tweed suits in 1928.

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She pins a white pique gardenia to the neck.